VoiceVibes Unveils Study Showing the Science Behind the Sales Pitch at ATD International Conference & Expo
Automated speech coaching software determines the “vibes” that sell in its latest research
Baltimore, Maryland, May 20, 2019--VoiceVibes, Inc., an automated coaching tool that empowers sales readiness and leadership development by helping people to sound more natural and polished when they speak, announced today its research findings that indicate the connection between voice characteristics (vibes) and sales. The key finding showed that the captivating vibe is the preeminent “vibe” to emit during a pitch as it is most likely to result in a sale.
The software company, recently named a “Cool Vendor” by Gartner Inc., is sharing the results of the study in conjunction with the ATD International Conference & Expo. VoiceVibes’ Founder and CEO, Debra Cancro, will be onsite at Booth #2337 speaking to the study and demonstrating the AI-based communications software at the show, held at the Walter E. Washington Convention Center in Washington, DC on May 19-22, 2019.
VoiceVibes’ research team analyzed over 133 thousand responses as raters listened to over 2,000 audio clips of male and female speech samples. The human listeners had scored each audio sample on 20 characteristics, referred to as vibes, such as dynamic, assertive, confident, persuasive, clear, arrogant, authentic, personable, pushy, condescending, etc. Additionally, raters were asked whether they would buy a product from the person they had heard. From there, the effect of vibe characteristics was determined in terms of their impact on the respondent's willingness to buy from the person speaking.
The Results:
Captivation is critical when it comes to selling.
VoiceVibes has published a white paper with the full study, which is accessible online at www.myvoicevibes.com/whitepaper.
For more information about ATD 2019, the largest, most comprehensive event experience for talent development professionals worldwide, visit https://atdconference.td.org.
ABOUT VOICEVIBES, INC.
VoiceVibes is a Baltimore area startup using AI to help people improve their oral communication skills. The company’s automated coaching tool helps people sound more natural and polished when they speak so they can transform how others perceive them. Used by top organizations for communications coaching, sales readiness, presentation skills practice and interviewing, VoiceVibes is the only platform with automated feedback to tell speakers how others are likely to perceive them - across 20 areas called “vibes”. For more information, visit www.myvoicevies.com.
The software company, recently named a “Cool Vendor” by Gartner Inc., is sharing the results of the study in conjunction with the ATD International Conference & Expo. VoiceVibes’ Founder and CEO, Debra Cancro, will be onsite at Booth #2337 speaking to the study and demonstrating the AI-based communications software at the show, held at the Walter E. Washington Convention Center in Washington, DC on May 19-22, 2019.
VoiceVibes’ research team analyzed over 133 thousand responses as raters listened to over 2,000 audio clips of male and female speech samples. The human listeners had scored each audio sample on 20 characteristics, referred to as vibes, such as dynamic, assertive, confident, persuasive, clear, arrogant, authentic, personable, pushy, condescending, etc. Additionally, raters were asked whether they would buy a product from the person they had heard. From there, the effect of vibe characteristics was determined in terms of their impact on the respondent's willingness to buy from the person speaking.
The Results:
Captivation is critical when it comes to selling.
- There is a 10 fold increase in willingness to buy when it comes to the captivating vibe--when speakers are perceived as extremely captivating, willingness to buy is 83%.
- When the captivating vibe was extremely apparent, respondents say they believe in the speaker 96% of the time.
- When it comes to selling, arrogant is better than boring. Willingness to buy towards an extremely arrogant vibe is 20%; however, for an extremely boring vibe, it drops to a mere 6%.
- People were over 13 times more likely to say they want to buy from a person when they rated their voice as extremely confident versus not at all confident.
VoiceVibes has published a white paper with the full study, which is accessible online at www.myvoicevibes.com/whitepaper.
For more information about ATD 2019, the largest, most comprehensive event experience for talent development professionals worldwide, visit https://atdconference.td.org.
ABOUT VOICEVIBES, INC.
VoiceVibes is a Baltimore area startup using AI to help people improve their oral communication skills. The company’s automated coaching tool helps people sound more natural and polished when they speak so they can transform how others perceive them. Used by top organizations for communications coaching, sales readiness, presentation skills practice and interviewing, VoiceVibes is the only platform with automated feedback to tell speakers how others are likely to perceive them - across 20 areas called “vibes”. For more information, visit www.myvoicevies.com.
